Trendy Online Clothing Boutique

At choobeharaj®, we’re torching the old rule book and charting a fresh new course that celebrates the vision and perspective of this generation's fashionistas. Our online clothing boutique is dedicated to providing you with all the latest fashion at affordable prices as well as a cool and sustainable one-of-a-kind repurposed vintage line that enables you to express yourself.

Take a road trip and visit our fashion boutique in San Diego or shop our trendy online boutique from the comfort of your home as you mix up a pitcher of margaritas and plan your next music festival, spring break or date night. We know you’re not dressing up to fit in. You want to express yourself and stand out. You don’t want to just look the part, you want to experience all that life has to offer — and we’re here to help you do just that.

choobeharaj® is more than just another online clothing boutique — it’s a way of approaching life. It’s finding adventure in the ordinary and making it extraordinary. It breathes passion into daily life. It’s about dancing from dusk til dawn at the music festivals and making strangers into friends. We’ll be right there with you as you meditate during yoga class, and when you’re lifting your mimosa with friends at brunch afterwards. 

At the choobeharaj® boutique, you’ll find allies who will outfit you for life’s adventures!